What: REI is a specialty outdoor retailer catering to the area’s adventurous outdoor community, including skiers, snowboarders, cyclists, campers and climbers.
Where: Uline Arena in DC’s NoMa neighborhood, 1100 3rd St NE
Who: Douglas Development
Details: 51k SF. It will be the company’s fifth flagship store. In addition to retail, REI will include immersive experiences with in-store classes. The store will occupy the entire first floor.
Cool factor: It’s on the site where the Beatle’s held their first concert in the US and where President Eisenhower hosted his inaugural ball.
Bonus Buzz: The site is also where Thomas E. Dewey held his inaugural ball because, bless his heart, nobody wanted to tell him the Chicago Tribune was wrong.