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NoMa BID Launches Safety Ambassador Program

Washington, D.C., April 21, 2008…The NoMa Business Improvement District (BID) has launched its Safety Ambassador program, with three uniformed Ambassadors now available to help visitors within the rapidly developing neighborhood just north of Union Station in Washington, D.C.The BID has placed three roving Ambassadors on the streets of NoMa, with a particular emphasis around the Union Station and New York Avenue Metro station. Their mission includes greeting and providing directions to visitors and travelers, providing safety escort services upon request, and reaching out to homeless persons and referring them to agencies that provide support services. The Ambassadors are actively inspecting the BID area and following up on infrastructure maintenance, repair, and sanitation needs.

“The Ambassador team is a key facet of the BID’s comprehensive program designed to make NoMa clean, safe, and friendly for employees and visitors alike,” said Elizabeth Price, President of the NoMa BID.”Together with NoMa’s Clean Team that provides daily street and sidewalk cleaning services, the Ambassadors will ensure that everyone in NoMa feels welcome and safe.”

The Ambassador supervisor is Aaron McKeiver. He comes to NoMa from the Downtown BID, where he served as an Ambassador for over two years. The Ambassador assigned to Union Station is James Johnson, who was formerly a member of the NoMa BID’s Ready to Work Clean Team, where he was responsible for the Union Station area. The third Ambassador is Ibrahim Turayson, who has extensive experience as a parking and security guard for Federal workers in Southwest Washington, and is now responsible for the New York Avenue Metro station.

The Ambassadors have received training from the Metropolitan Police Department’s 1st District and from the D.C. Department of Mental Health’s Homeless Outreach Program. They also will be trained in first aid and CPR, and will being receiving training from the D.C. Department of Transportation in infrastructure inspection and maintenance. The Ambassador Team has been briefed on NoMa development project and plans, and works in close coordination with the Clean Team.

“The presence of our new Safety Ambassadors will be especially important when thousands of people come to NoMa starting on May 9 to attend Artomatic, Washington’s homegrown art extravaganza, at 1200 First Street, N.E. as well as the weekly James Bond Film Festival beginning May 8,” noted BID President Price.

About the NoMa BID:
NoMa is an emerging mixed-use neighborhood north of the U.S. Capitol and Union Station in Washington DC. Private developers are investing more than $1 billion this year alone with plans to develop over 20 million square feet of office, residential, hotel, and retail space in the area covered by the NoMa BID over the next 10 years. For more information about the BID, including an interactive development map, see the BID Website at

Photo caption: The NoMa Business Improvement District’s new Ambassadors — Aaron McKeiver, James Johnson, and Ibrahim Turayson (L to R) — are now helping visitors to this emerging neighborhood just north of the U.S. Capitol, especially around Union Station and the New York Avenue Metro station.

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